Capture & Captivate
Your Audience.
It's all very well having an amazing brand and a great-looking website, but what's the point of any of it if nobody knows about you?
Capture the people you want to target, then captivate them with great content and a variety of digital marketing tactics. Bring them to your website, gain leads or enquiries, or simply raise awareness of your brand - it's all important if you want to hit your business goals!
strategy development.
Like so many of the best things in life (in our opinion anyway), effective digital marketing starts with data. We can research and use data to put together strategies that will propel your marketing efforts forward in an ongoing, meaningful way.
Market Research.
Get the full lowdown on your market, audiences, and the wider environment you work in to really understand the right direction to take.
audit & strategy.
Give your marketing the direction it needs with comprehensive audits and inspired strategies, covering everything from social media to SEO.
strategy implementation.
Who better to bring your strategy to life than the team who put it together? We'll see your strategy through, adapting and optimising as we go.
reporting.
Keep up to date on how well your marketing is doing, what's working and what's not, and how to keep pushing forward with improvement recommendations.
Social Media.
A lot of people use social media - an estimated 4 billion people, in fact! Social media is a powerful platform for your marketing, offering the rare opportunity for you to engage directly with your audience. In our opinion, every business should be social media savvy.
Ongoing Posting.
We can plan, create and share captivating social media posts that will stand out in the seemingly endless world of social media scrolling.
Reels & TikTok.
Vertical video is all the rage on social media right now, and we can help curate exciting and compelling content for reels & TikTok.
Influencer & affiliate.
Delve into the exciting world of influencer and affiliate marketing with support from us. We'll help identify, contact, plan and direct your collaborations.
Campaign Support.
Whether you just need ideas, or help to put together all the aspects of an amazing social campaign, our creative team are ready to help.
Paid Advertising.
With the potential to target highly specific audiences and build fully tailored campaigns, online advertising is full of endless opportunities. Our advertising team work hard to get you the results you want with carefully planned out campaigns.
PPC.
Pay per Click campaigns get your website right to the top of Google (and other search engines), and best of all you only pay if a user actually clicks on your ad.
Social Ads.
Social media is more than just ongoing organic posting. Build your social media audience, increase brand reach, and drive conversions with social media advertising.
Programmatic Ads.
If you're looking for some really cool, one-of-a-kind ad opportunities, then programmatic ads are what you want! Everything from smart TVs and audio ads, to the Metaverse.
Amazon.
We can help you advertise on the world's largest Ecommerce platform. If you're a product-based brand, then Amazon ads are a must-have.
SEO.
Search Engine Optimisation, or SEO, should be a priority for any business with a website (which we wager you probably are). SEO will get your website ranking highly in Google organically, so you can take the lion's share of user clicks.
On-Page SEO.
It may sound creepy, but Google reads every single piece of indexed content on your website, so you need to make sure it's all fully optimised.
Technical SEO.
The nitty gritty technical stuff. From managing tags and site crawls, to indexing, technical SEO is probably all the stuff you don't want to do, but we love to!
Off-Site SEO.
We know, off-site SEO sounds completely contradictory, but backlink building, outreaching, and managing directories all contribute to your site's success.
business profiles.
Get your business profiles working harder for you. Our SEO team can manage, optimise and improve your range of profiles, including Google Business Profile, Bing Places, and Trustpilot.
content marketing.
Great content drives conversions. Whether it's helpful written content on your website, a captivating lead magnet funnel, or exciting event coverage, having different types of content marketing will benefit your brand in plenty of ways.
copywriting.
From blog posts and case studies, to landing pages, our team can fill your site with impactful content that is both interesting and shareable.
email.
With a proven track record for ROI, email should be in your marketing mix. Give your brand an edge with emails that stand out in peoples' inboxes.
digital pr.
Make a splash and boost your brand, with everything from traditional press releases and outreaching to viral PR stunts and reactive content.
immersive marketing.
Make the most of modern tech, be unique and really stand out from your competitors. VR, AR, filters, event planning, we can help with it all.
pretty impressive right...
strategise
We always start with a strategy to make sure your marketing has direction and purpose. We will gather insights into your business, your competitors, and your sector during an auditing phase, before delivering a detailed strategy and plan of action. We make it our business to become experts in your brand and industry, so that we can give you the best possible recommendations.
build
Using the agreed strategy, our creatives will put together your marketing assets. Whether it's social media graphics, TikTok videos, a blog, or an email, we will collaborate with our designers and content creators to make your assets the best they can be. We'll then move on to publish your campaign or ongoing content once you're happy with everything.
monitor
With your finished campaign or ongoing marketing now live, we'll keep tabs on how it's doing. We check in regularly to make sure it's performing well and is getting the results we're looking for. We also make sure any tracking is performing as it should - after all, we don't want you missing out on untracked leads or conversions.
optimise
For ongoing or long-term campaigns, we go in and optimise anything where there's room for improvement. Whether that's refining the target keywords, mixing up the graphics based on A/B testing, or changing tact with an updated strategy, our aim is to perfect your marketing with constant ongoing improvements.
FAQs
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0.1 What is a digital marketing agency?
You can go to a digital marketing agency to outsource any marketing work that you lack the time, resource or skillset to do yourself. Whether you want us to run all of your marketing, or you just need us for the more technical stuff, we're here to help however we can.
As a full-service creative studio, with designers, developers, branding experts, and content creators to collaborate with, we go beyond what a typical digital marketing agency can provide, so you can conveniently keep everything under one roof.
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0.2 What are the most important marketing channels?
Each marketing channel has its own benefits, and there's nothing more powerful than all of them working together in perfect harmony. The most important channels for you will depend on your business type, target audience, and goals - if conversions are the primary goal then you may want to think about quick-win advertising, or if you want to get people talking then digital PR might be the way to go.
If you're not sure what you want, just give us a shout! Our marketing strategists can help you reach a decision.
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0.3 What tools & platforms do digital marketers use?
We use tons of cool tools and powerful platforms to make the most of your marketing. From SEO monitoring software, to email CRMs and social scheduling software, we have access to professional tools for everything we could possibly need.
Broadly speaking (we don't want to give you all our trade secrets now, do we) the tools we use help us with data collection, monitoring and reporting, content creation, and distribution.
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0.4 How long does a digital marketing campaign take to put together?
Some marketing campaigns need more time to set up than others - it all depends on which channels you're using, how many assets are needed, and what tracking needs to be set up. For seasonal campaigns, like Christmas ads, we could start planning months in advance to make sure the final piece is absolutely perfect, but for more last-minute campaigns we can give you an idea of just how long it will take based on what you want.
