When it comes to your marketing, there’s never been so many different options and tactics available. This makes planning a modern marketing strategy complicated and, in our opinion, very exciting!
It’s no secret that brands are seeing huge success from multichannel marketing, but just how do you put together a strategy that involves so many different elements? Well, that’s what we’re here to help with.
Two words… unique insight.
We combine a hefty amount of research and data analysis with our creative marketing ideas. The result? Unique insights that form a killer strategy tailored to your brand.
We’re nerds for a bit of data analysis.
We take a look at your current activity, your market, audiences, and competitors to make sure we have all the insight we need to give you the best strategy recommendations.
activities
How to achieve success.
Based on our audit findings and your main goals, we’ll recommend the best strategic approach to your marketing. We’ll plan out everything you need, from the channels you should be using, to the content you should be posting.
activities
This is where we tie everything together.
We’ll outline a tangible plan of action to make all our recommendations a reality. We will also define how your different marketing channels should work together to guide your customers on their journey to conversion.
activities
For every marketing audit & strategy, we put your goals first.
We’re ambitious in our recommendations and passionate about hitting your KPIs. Our team creates marketing strategies that are data-backed and ultimately planned to perform, but whilst there is credit to the saying ‘don’t fix what isn’t broken’, we believe there’s a lot to be gained in putting a unique spin on tried-and-tested methods.
Our marketing strategy team is highly analytical, but also super creative. They’ll gather the data and use all the insights, whilst also coming up with exciting new ideas that will make your brand heard by all the right people in all the right ways.
Liv Digital Account Manager
generated over £2million in revenue for our clients
Never stops talking
Sammy-Jo Senior Marketing Manager
Kian Digital Account Manager
Hayley SEO Manager
Passionate about data & strategy
Has an adopted donkey
Charlotte W Digital Content Strategy Manager
MA in digital marketing
Fantasy Book Nerd
Complete the form below and Charlotte W will be in touch.
Answering Life's Biggest Questions.
What does an audit and strategy involve?
Broadly speaking, a marketing audit & strategy involves data gathering, analysing marketing activities, identifying strengths and weaknesses both for your brand and for competitors, and developing a plan based on all these insights.
In more depth (without giving all our secrets away), we start out by learning everything we can from you about your business, offering, and goals in a series of discovery calls, before setting up first-party consumer research data collection and researching relevant peer-reviewed market reports and data sets. After this, we apply our specialist knowledge and unique insight to the data we’ve found, producing a variety of audit deliverables. These include audience personas, a PESTLE analysis, a competitor analysis, and more.
After the audit phase, we move on to strategy. This is where we make tailored decisions on the best tactics to use in your marketing plan, based on our audit findings and in scope of your core goals.
We could talk about audit and strategy all day… so if you’d like to know more then get in touch!
What can I expect timelines to be like?
It takes time to create a comprehensive marketing strategy that’s backed by data and sure to perform – never trust anyone who says they can turn something like this around in a matter of days!
We recommend allowing 6-8 weeks for us to deliver your marketing audit & strategy. We know this feels long, but it gives us the time we need to gather all the data that will make your strategy robust and successful. We promise investing this time upfront will be well worth it later down the line, when you see how far you’ve come with our strategy in place!
What software or tools do you use for an audit/ strategy to take place?
We use a variety of market-leading data collection and analytics tools to get the insights we need in your audit and strategy. We’re partnered with Brandwatch and Cision, Sprout Social, Google Analytics, SE Ranking, Meta, and more, to make sure we’re well-equipped to carry out all the research and analysis we need to.
We also source third-party market research and data reports from organisations, including GOV.UK, Statista, and Mintel.
In short, we have tools for first-party and third-party data collection, covering every area of marketing from social media through to user analytics, advertising, and SEO.
What outcomes can I expect from an audit and strategy?
Ultimately, you can expect a marketing audit and strategy to deliver greater KPI growth and return on marketing investment once it’s been implemented.
You’ll get a fully presented and highly detailed marketing strategy, including all the data and audit findings that have fed into our recommendations. As part of your strategy, you can also expect to get a clear roadmap of actions to bring everything to life.
With this, you can get to work on carrying out your new, tailored tactics by either handing the strategy over to your in-house team or giving it to an ongoing marketing support partner (which could be us, but no pressure) to implement.
What is the best way to contact you for a consultation or a quote?
It couldn’t be easier to get in touch with us – all you have to do is pop us an email or ping us a WhatsApp message!
Once you’ve let us know you’re interested, a member of our team will contact you to set up a consultation or quote.
