Leave a lasting
impression.
Your brand is the public face of your entire business, so it's important you get it right. The key to a great brand is to be both memorable and impactful.
Transform your business and distinguish yourself from competitors with a distinctive brand that leaves a lasting impression. Whether it's reimagining an established brand or building a new one, we infuse strategic thinking and creativity to ensure your brand not only stands out but also thrives in a crowded marketplace.
Brand Audit & Strategy.
Want to know how audiences see you, or looking for some direction on how to position (or reposition) your brand? Then a comprehensive brand audit and strategy is what you need to get your brand on the path to success.
Market analysis.
Understand your competitors and the wider market, to make sure you set yourself apart and have a clear marketplace position.
Brand health.
Make sure audiences are associating your brand with the things you want them to and learn what the sentiment towards your brand is.
Brand visualisation.
Data is one thing, but when we combine insight with boundless creativity we can truly envision the image your brand should portray.
Brand messaging.
It's not just about how your brand looks. Your brand strategy will also consider messaging, tone of voice, targeting tactics, and so much more.
Visual Branding.
Visual branding is the face of your business. It's often the first thing users see, and it should leave a lasting impression, which can only be achieved through impactful and memorable design. As a creative branding agency, it's our job to get you there.
Logo design.
Visible across every aspect of your business, we can help design a unique, purposeful, and captivating logo for your brand.
New brand.
If you're a new business, then you've come to the perfect place! We can help kickstart your business with exceptional branding crafted from the ground up.
Rebranding.
Is your current brand looking tired or outdated? Refresh or reposition your brand safely with help from our creative rebranding team.
Brand refresh.
Perhaps your brand just needs a little pick-me-up? We can help to modernise, streamline, or refine your brand with a high-impact brand refresh.
Brand extension / Multi-brands.
Explore your brand's full potential with brand extension and multi-brand opportunities, brought to life by our creative team.
Brand stationery.
Whether you're looking for corporate and professional, or something a bit more out there, we can help design noteworthy brand stationery and more.
Consultancy.
Your brand and marketplace positioning are integral to the wider success of your business. From a brand-first perspective, we can offer consultancy for areas including pricing, product, initiatives, and crisis management.
Product & pricing strategy.
Your branding and marketplace position should directly correlate with your product and pricing strategy to ensure your set up for success.
Business initiatives.
Initiatives like charitable partnerships or co-branding opportunities can generate significant results, but only if they are aligned with your branding and core values.
Internal advocacy.
We can offer consultation on the different tactics you could use to encourage or earn advocacy from your most valuable assets - your employees.
Crisis management.
Our PR team can monitor your brand health and consult on crisis management tactics to help mitigate any fallout from unexpected negative sentiment.
pretty impressive right...
explore
To get your branding right, we need to start with the data. By collecting data from market research, user behaviour, environmental and economic factors, and competitor analysis, we will have all the insight we need to help position your brand for success in your sector. With all this data in hand, we can explore opportunities for your brand before moving onto the next stage.
understand
Once we have all the data, we move on to interpretation to form valuable conclusions. These insights guide all our recommendations, so everything is purposeful, considered, and informed. We'll prepare your brand strategy ready to be presented to stakeholders, and can offer brand consultation to help set you on a clear path to meet your wider businesses goals.
create
We have a data driven brand strategy - now it's time to get creative. As well as being data led, your brand needs to excite, inspire, and most importantly make an impression. This is where our team gets creative, as we activate your strategy and shape your brand through design, digital marketing and content creation.
FAQs
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0.1 What is a branding agency?
A branding agency is there to help your business put its best foot forward with everything from your logo and brand positioning, to your messaging. You want your branding agency to leverage data, to make sure your branding is fully considered and purposeful, but you also want them to be capable of putting together a pioneering brand that will put you at the top of people's minds. Coincidentally, that's exactly what we do here at Cobolt!
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0.2 What is meant by brand sentiment?
Brand sentiment is simply how people feel about your brand on a positive-to-negative spectrum. Understanding the sentiment towards your brand, and the conversations people have about you online is important if you want to successfully position yourself in the marketplace. It's also important to pick up on high amounts of negative sentiment because this might mean it's time for a brand refresh, a rebrand, or some crisis management - all of which we can help with.
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0.3 What's the difference between a brand audit & a brand strategy?
Simply put, a brand audit tells you what you need to do, while a brand strategy tells you how to get there. This is why we recommend having both an audit and strategy done together - having one without the other is like having Tom without Jerry, Wallace without Gromit, Buzz Lightyear without Woody... you get the picture.
Brand audits and strategies make up the crucial first steps to any successful branding project, which is why we always start out with them at Cobolt.
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0.4 How long does a branding project take?
We'll be honest - it can vary a lot depending on whether you're looking for a completely new brand or if you want a slightly simpler brand refresh. It also depends on the amount of data available in your industry, whether you have any in-house data, and how many branded assets you need.
So basically, there's no fixed answer. Your branding project could take several weeks or several months, but one thing's for sure - you want to get it right, and that means it shouldn't be rushed!
