Industry Analysis

Industry analysis turns guesswork into strategy, helping you position your brand for impact.

Your brand’s success isn’t just about how good it looks—it’s about how well it fits into the market. With in-depth industry analysis, we uncover the trends, gaps, and opportunities that shape your brand’s potential.

By studying your competitors and understanding what your audience truly wants, we help you craft a brand that is designed to perform. With data-driven insights, our team make informed, strategic decisions that position your business for long-term success.

our industry analysis process

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John Web Developer
Dave Senior Graphic Designer
Liv Digital Account Manager
Ben SC Paid Advertising Specialist
Tori Social & Email Specialist
Birju SEO Specialist

project team

LilaConnect

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Chloe Social Media Specialist
Ettie Paid Advertising Manager
Hayley SEO Manager
Sammy-Jo Senior Marketing Manager
Charlotte W Digital Content Strategy Manager
Nick Video & Photography Specialist
Tori Social & Email Specialist

project team

Coffee Direct

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Sammy-Jo Senior Marketing Manager
Nick Video & Photography Specialist

project team

Ramco Cars

Insights that
drive smarter
branding

Data-driven decisions make the difference between blending in and standing out.

Every great brand starts with knowledge. We dive deep into what your industry competitors are doing to identify what works—and where the biggest opportunities lie. Our insight-driven approach ensures that every branding decision is backed by research, setting you up for success from the start.

Data
Gather
ing

A strong brand starts with understanding the playing field.

From the beginning, we’ll gather data on your competitors’ brands and performance, as well as on your target audiences’ preferences and any broader industry trends.

activities

Competitor analysis
Audience preferences
Industry gap analysis
Consumer intelligence

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Insigh
ts

Insights become action.

With a clear understanding of the market, we develop a strategic roadmap to position your brand for success. From defining your unique value to identifying key differentiators, we ensure your brand stands out in all the right ways.

activities

Data-backed insights
Audit findings
Branding strategy

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Actio
n

This is where insight meets execution.

With a clear direction, we craft the visuals, messaging, and positioning needed to bring your brand to life—ensuring it not only stands out but also fits seamlessly into the market.

activities

Logo
Brand mark
Typography
Colour palette
Tone of voice
Brand guidelines

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An expert team,
carefully
selected for
your project

Brand projects can be a big move for any business, and having the right team makes all the difference. From our team of over 100 in house experts, we bring together a handpicked group of specialist designers and creatives who will your new brand to life.

With a blend of creativity, market insight, and technical expertise, we craft brands that not only look impressive but also deliver real impact—resonating with audiences and driving long-term growth for your business.

Rachel Creative Design Lead

10 years experience

addicted to chocolate

Joe Creative Design Team Lead

UX extraordinaire

not your average Joe

work with us

Liv Digital Account Manager

generated over £2million in revenue for our clients

Never stops talking

Charlotte W Digital Content Strategy Manager

MA in digital marketing

Fantasy Book Nerd

Sammy-Jo Senior Marketing Manager

one industry
analysis
please…

Complete the form below and Charlotte W will be in touch.

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01 First of all, tell us a bit about you.

First Name*

Company

Email Address*

[email protected]

0203 667 5707

Frequently Asked Questions

Answering Life's Biggest Questions.

What is industry analysis?

Industry analysis is the process of researching your market, competitors, and audience to uncover valuable insights. It helps you identify trends, gaps, and opportunities that can shape your brand’s success. By understanding what works and where the market is headed, you can make strategic branding decisions with confidence.

written by Charlotte W, Digital Content Strategy Manager

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How an industry analysis help my branding project?

Industry analysis gives us a clear picture of your competitive landscape, helping us to position your brand effectively. It reveals audience preferences, market gaps, and emerging trends, allowing you to tailor your branding and marketing efforts for maximum impact. With the right insights, you can outmanoeuvre competitors and connect with your audience more effectively.

written by Charlotte P, Senior Solutions Designer

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Why do I need an industry analysis?

Launching or growing a brand without industry analysis is like navigating without a map. Understanding the market helps you avoid common pitfalls, differentiate your brand, and make informed decisions. If you want a brand that resonates with customers and outshines competitors, industry analysis is essential.

written by Sammy-Jo, Senior Marketing Manager

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How long does an industry analysis take?

Industry insights take time—but the results are worth it. Our research process usually sits within larger branding projects which typically take 4-6 weeks. This time allows us to dive deep into your market and competitors before crafting a strategy and creating a brand that sets your business apart.

On a tight schedule? Get in touch – we will always do our best to accommodate your timelines!

written by Charlotte W, Digital Content Strategy Manager

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How can I make sure my industry analysis is effective?

Effective industry analysis is rooted in thorough research and strategic thinking. We combine data-driven insights with creative expertise to provide a well-rounded understanding of your market. By focusing on real audience behaviours and competitive benchmarks, we ensure that your brand strategy is not just informed—but primed for success.

written by Sammy-Jo, Senior Marketing Manager

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Industry
Analysis