Market factors have never had more impact on the way consumers behave, so it’s more important than ever for brands to know what’s going on.
With a market analysis, our team can do the work to acknowledge and understand all the changes and trends, so you don’t have to. We’ll research the latest activity in your market, providing all the insights you need to keep ahead of the game.
Don’t worry, we have our ways…
Market analysis isn’t wizardry (as much as we’d like to think so), but it does require in-depth research tools and a hunger for data, which we have in abundance!
More data, less time spent.
Historically, market research relied on things like focus groups and interviews. We’ve brought this premise into the modern day, using listening tools to gather more first-party market data in less time.
By building bespoke Boolean research queries, we can gather highly relevant and refined data insights specific to your market.
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Data from multiple sources.
First-party data is amazing, but it’s always best to bolster it with third-party research. We’ll hunt down the most relevant market reports, insight papers, and data sets from industry leading sources, turning their findings into fresh takes for your brand’s benefit.
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Findings and Recommendations.
We’re not just going to leave you with all the data and let you work things out for yourself. We’ll package everything into a tidy market report, choc-full of helpful insights, takeaways, and recommendations. We can also present your report back to you, to make sure you get the complete run-down.
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No market or industry is too complex or ‘boring’ for us! We’re innately curious, which means we’ll find it exciting and fascinating to research any business and any sector.
Our team has experience with a wide range of industries, from AI tech providers right through to pet care! Whatever your business is, we want to become experts in it; and chances are we have some experience in your sector already (after all, there are 100 of us!).
Charlotte W Digital Content Strategy Manager
MA in digital marketing
Fantasy Book Nerd
David B Product Owner
Liv Digital Account Manager
generated over £2million in revenue for our clients
Never stops talking
Sammy-Jo Senior Marketing Manager
Hayley SEO Manager
Passionate about data & strategy
Has an adopted donkey
Complete the form below and Charlotte W will be in touch.
Answering Life's Biggest Questions.
What is a market analysis?
A market analysis is a deep-dive into everything that surrounds your business. This includes relevant political and legal issues, the economy, socio-cultural trends, new technologies, and other factors impacting your customers and competitors.
The aim of it is to learn about all the emerging threats that could disrupt your business, and identify new areas of opportunity you could maximise on.
How can a market analysis help my business?
If you want to be a key player in your industry, you need to be ahead of the curve. Whether that means putting measures in place to secure your brand against market disruptors, or benefiting from an opportunity before your competitors even know it exists.
A market analysis is the only way to do this – after all, how will you know what to do if you don’t know what’s going on out there?
What types of businesses can benefit from a market analysis?
We’re strong believers that every business should know what’s happening in their market; so, every business will benefit from a market analysis (surprise, surprise!). Having said that, though, a market analysis is especially important for brands in fast-moving sectors, including FMCG and tech.
How long does a market analysis take?
We usually suggest a 6-week timeframe for market analysis projects, just to make sure we have enough time to collect all the valuable data and insights available. However, if you need a quicker turnaround, don’t hesitate to reach out! We’ll do our best to accommodate your deadlines.
What can I do with a market report?
The real question is, what can’t you do? With a market report, you’ll have the information you need to drive any-and-all business decisions. A report can help give you direction for everything from your pricing strategy to marketing tactics and business growth roadmaps.
