Your brand strategy is a long term plan to build brand success, which means equity, awareness, and sentiment amongst your customers. Think of it like a roadmap that takes you from A to B.
Whether you’re just turning on the engine or you’ve been cruising for a while now, you won’t make it to your final destination based on luck alone.
ever evolving.
A successful brand strategy utilises a reactionary process. We work continuously to gather data based on previous decision making and activities to make informed choices and changes to your strategy that keeps you moving forward.
Identify the opportunity.
Some steps of your brand strategy will be obvious; you need a logo. Others might not be so clear cut; would TikTok advertising reach your demographic? Our discovery phase answers those questions so you can be confident that the brand activities we suggest are the ones you do actually need and that it’s not just the same strategy everyone else is using.
activities
Define the steps needed to move forward.
A roadmap is the strategy itself, a distinct plan of future activities with timeframes and associated budgets so you know exactly where you’re going, when, and just how much it’ll cost.
shift into first gear and put your foot down.
Once the strategy has been agreed upon, it’s time to get going. We’ll continuously review progress as we move forward and make changes as needed. You’ll be involved every step of the way.
activities
a successful brand strategy requires a multipronged approach, luckily we’ve got a multitalented team.
We developed our teams intentionally, with the variety of skills required, all under one roof. Reducing your budget spend, speeding up your project timeline, and ensuring that we can react quickly to opportunities as they appear means we can perfectly execute a successful strategy.
Sammy-Jo Senior Marketing Manager
Charlotte W Digital Content Strategy Manager
MA in digital marketing
Fantasy Book Nerd
Charlotte P Senior Solutions Designer
Rachel Creative Design Lead
10 years experience
addicted to chocolate
Hayley SEO Manager
Passionate about data & strategy
Has an adopted donkey
Complete the form below and Rachel will be in touch.
Answering Life's Biggest Questions.
Why do we need a brand strategy?
Developing a brand strategy not only ensures that you’re on the right path, it means that you’ve figured out which path you want to be on in the first place. Being on the right path means that the activities that you’re investing your time and money into are going to bring about results that get you closer to your ultimate goal.
How can a brand strategy help my business?
As a business owner, you most likely have a vision for your company; where you see yourself in 5, 10, even 20 years time and what you want your business to become. A brand strategy ensures that you’re headed in the right direction, your dream becomes reality, and you don’t waste precious time and budget getting there.
When does a brand strategy take place?
A brand strategy isn’t usually a singular activity that takes place at a specific point within the project cycle. Whilst it’s advantageous to develop your brand strategy during the initial development of your brand, to ensure you move in the right direction from the off, implementing a strategy at any point in your business lifecycle will be beneficial.
Equally, your strategy isn’t set in stone, and it doesn’t mean that you won’t ever want to revisit it, tweak it, change direction, or do a full 180. You don’t know what the future holds, and your business will change as it develops. We regularly review your strategy, alongside any ongoing marketing activities, to ensure that you’re still going in the right direction, and make changes as needed to keep you on the right path as you motor along.
How long does a brand strategy take?
We don’t put a specific timeframe on a brand strategy as it all depends on the activities that you need. We tailor our approach depending on your business, your progress so far, and your future goals.
