down we go

Brand loyalty is built on trust.

Your brand identity will make or break that foundation.

A strong identity does three things; it captures your audience’s attention, communicates your unique differences, and demonstrates consistency. Our methodology puts these three factors at the forefront of our design process, enabling us to develop an identity people remember for all the right reasons.

So, whether you’re looking for an entirely new brand identity, or want to change up one you already have, our team will support you in achieving your vision.

our brand identity process

  • 0+

  • Rachel

    Rachel Creative Design Lead

  • Mike R

    Mike R Cyber Security Manager

  • Nick

    Nick Video & Photography Specialist

  • Liv

    Liv Digital Account Manager

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project team

resolute

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  • Chloe

    Chloe Social Media Specialist

  • Ettie

    Ettie Paid Advertising Manager

  • Hayley

    Hayley SEO Manager

  • Sammy-Jo

    Sammy-Jo Senior Marketing Manager

  • Charlotte W

    Charlotte W Digital Content Strategy Manager

  • Nick

    Nick Video & Photography Specialist

  • Tori

    Tori Social & Email Specialist

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project team

Coffee Direct

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  • John

    John Web Developer

  • Dave

    Dave Senior Graphic Designer

  • Liv

    Liv Digital Account Manager

  • Ben SC

    Ben SC Paid Advertising Specialist

  • Tori

    Tori Social & Email Specialist

  • Birju

    Birju SEO Specialist

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project team

LilaConnect

How we
craft your
brand identity

Our secret sauce for success… shh

Creating a knock-out brand identity takes more than designing a fun logo and a pretty colour palette. Our creative team takes a strategic approach to brand identity design to make sure your brand is ultimately designed to perform.

Discove
ry

The true value of our creativity is determined by the data that feeds into our decision making.

By elevating our understanding of you, your company, your customer and your market, we can better communicate your ethos to those who really need to hear it

activities

  • Market analysis
  • Competitor analysis
  • Brand health
  • User research
  • User personas
  • Stakeholder interviews

Work with us

Strate
gy

Turning our research into action and paving a clear route forward for your brand.

Defining your brand position and determining exactly what activities should form your delivery phase, so you get the biggest bang for your buck.

activities

  • Brand positioning
  • Roadmap
  • Creative pathways

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Deliver
y

This is what you came for.

The production of your brand visuals, all wrapped up into a set of guidelines demonstrating the application of your new brand.

activities

  • Logo
  • Brand Mark
  • Typography
  • Colour palette
  • Tone of voice
  • Brand Guidelines

Work with us

100 Specialists
and counting

Get access to a cohesive group of specialists, hand selected for your project.

Our team bring with them a wide range of specialisms, creative ideas, and experience, which is why we put together a tailored team on each project to align with your vision and needs.

Rachel Creative Design Lead

10 years experience

addicted to chocolate

Euan Senior Digital Designer

Type enthusiast

a true scotsman

work with us

Joe Creative Design Team Lead

UX extraordinaire

not your average Joe

Dave Senior Graphic Designer

Multidisciplinary designer

massive football fan

Issy Junior Web Designer

one brand
identity
please…

Complete the form below and Rachel will be in touch.

Step 1 of 3

01 First of all, tell us a bit about you.
02
Careers

[email protected]

0203 667 5707

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Frequently Asked Questions

Answering Life's Biggest Questions.

What is a brand identity?

A brand identity is more than just a logo—it’s the visual and emotional representation of your business. It includes everything from your colours, typography, and imagery, to your tone of voice and messaging.

Think of it as your brand’s personality and how it presents itself to the world. A strong brand identity helps you stand out, connect with your audience, and leave a lasting impression. It’s what makes people recognise and trust your brand from that initial first glance!

Euan

written by Euan, Senior Digital Designer

another question? whatsapp us

How can a brand identity help my business?

A strong brand identity makes your business instantly recognisable, builds trust with your audience, and sets you apart from the competition. It creates consistency across all touchpoints—whether it’s your website, social media, or packaging—so customers know exactly who you are and what you stand for.

A well-crafted identity also attracts your ideal audience and helps turn them into loyal customers. In short, it’s the secret sauce that gives your business credibility, memorability, and long-term success.

Joe

written by Joe, Creative Design Team Lead

another question? whatsapp us

Why do I need a new brand identity?

Without a brand identity, your business is just another name in the crowd. A clear, well-designed identity gives your brand a voice, a look, and a feeling that customers can connect with. It makes your business more professional, trustworthy, and cohesive—whether online, in print, or in person.

People are drawn to brands that feel familiar and reliable, and a strong identity helps you create that bond. If you want to be taken seriously and grow your business, a solid brand identity isn’t just nice to have—it’s essential.

Issy

written by Issy, Junior Web Designer

another question? whatsapp us

How long does a brand identity project take?

Every branding project is different, but we usually recommend giving our team at least 6-8 weeks to make sure the job is done right. This gives us time for our initial discovery and strategy phases, before we get stuck into delivering your new brand identity.

But if you’re looking for an urgent turnaround, we will always do our best to accommodate your timelines – just in touch to get the ball rolling!

Joe

written by Joe, Creative Design Team Lead

another question? whatsapp us

How can I make sure my identity will resonate with audiences?

To create a brand identity that truly connects with your audience and stands out from competitors, you need to make sure there is data and solid reasoning before every branding decision. Your brand’s visuals, messaging, and personality should align with your audience’s values and expectations, and consistency is always key.

That’s where our discover and strategy comes in; we’ll look at all the data and insights needed to truly understand your audience and see everything your competitors are doing. With that knowledge, we can craft an identity that we are confident will hit the mark.

Dave

written by Dave, Senior Graphic Designer

another question? whatsapp us