this way

Strong branding drives great results.

With a brand audit, we’ll make sure you’re not driving blind.

Strong brands are made of more than aesthetic design alone. You need to consider all the factors surrounding your business, from your audience to your competitors and the wider market environment.

A brand audit gives you the direction you need to stand out in your market and cut through the noise; it provides detailed data and in-depth insight to drive branding decisions that you know will pay off.

our brand audit process

  • 0+

  • Chloe

    Chloe Social Media Specialist

  • Ettie

    Ettie Paid Advertising Manager

  • Hayley

    Hayley SEO Manager

  • Sammy-Jo

    Sammy-Jo Senior Marketing Manager

  • Charlotte W

    Charlotte W Digital Content Strategy Manager

  • Nick

    Nick Video & Photography Specialist

  • Tori

    Tori Social & Email Specialist

bubble

project team

Coffee Direct

  • 0+

  • John

    John Web Developer

  • Dave

    Dave Senior Graphic Designer

  • Liv

    Liv Digital Account Manager

  • Ben SC

    Ben SC Paid Advertising Specialist

  • Tori

    Tori Social & Email Specialist

  • Birju

    Birju SEO Specialist

bubble

project team

LilaConnect

  • 0+

  • Rachel

    Rachel Creative Design Lead

  • Mike R

    Mike R Cyber Security Manager

  • Nick

    Nick Video & Photography Specialist

  • Liv

    Liv Digital Account Manager

bubble

project team

resolute

How do we
produce
next-level
brand audits?

Combining data and creativity… it’s what we do best!

We are all about combining data-driven reasoning with next-level creative thinking, and that’s exactly how we go about our brand audits.

Research
& Discove
ry

Take a step back.

Too many brands make the mistake of keeping their eye too close to home. Our curious nature drives us to look at the bigger picture, considering all areas of your wider market and customer needs.

When you dive into the data, you’ll see it can be full of surprises; often we discover opportunities you might not have expected.

activities

  • Market research
  • Brandwatch consumer research
  • Social listening
  • User analytics
  • Competitor analysis

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Applying
the Insigh
ts

putting the data to good use.

It’s one thing to have the data in front of you, but the true value of this data comes when you apply it to benefit your business beyond just your brand. Once we’ve learned everything we can, we’ll begin leveraging our audit data to create genuinely insightful analyses of your market, competitors, and customers.

activities

  • PESTLE analysis
  • Sentiment analysis
  • Market trends & topics
  • User personas & journey maps
  • Competitor SWOT

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Our Brand
Recommenda
tions

a helping hand.

All the data and insights we accumulate come together in our final branding recommendations. We’ll provide carefully reasoned and highly creative guidance for everything from your brand strapline through to your market positioning and unique messaging.

With this in hand, you’ll be ready to power forward with designing and implementing your shiny new brand.

activities

  • Position mapping
  • Messaging tactics
  • Visual branding recommendations
  • USPs and propositioning
  • New opportunities

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Crafting brands
designed to
perform

What makes us different to every other branding agency out there?

Well, just like them, we love to get creative designing brands that look great and feel memorable. But as much as we love that side of branding, we also love to look at the data and build solid foundations for why we make the branding decisions we do.

Branding projects are a huge undertaking for any business, so don’t you want to make sure your new brand will actually perform? With our data-backed approach and skilled team of auditing specialists, you can be confident that it will.

Charlotte W Digital Content Strategy Manager

MA in digital marketing

Fantasy Book Nerd

Rachel Creative Design Lead

10 years experience

addicted to chocolate

work with us

Liv Digital Account Manager

generated over £2million in revenue for our clients

Never stops talking

Sammy-Jo Senior Marketing Manager

Charlotte P Senior Solutions Designer

one brand
audit
please…

Complete the form below and Charlotte W will be in touch.

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[email protected]

0330 1078 101

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Frequently Asked Questions

Answering Life's Biggest Questions.

What is a brand audit?

A brand audit is an in-depth document that brings together data, insights, and creative thinking to clearly outline strategic recommendations for how you can build a brand that will succeed in your market. These audits are a crucial first step to creating a brand that will resonate with your audiences in the right ways, will stand out against competitors, and will ring true to your fundamental culture, values, and unique offering.

Charlotte W

written by Charlotte W, Digital Content Strategy Manager

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How can a brand audit help my business?

The last thing we want is for you to invest time and budget in a new brand that doesn’t end up performing. A brand audit will give your business clear direction and confidence that the branding decisions you are making are highly likely to see a positive outcome in terms of customer sentiment and ROI.

Sammy-Jo

written by Sammy-Jo, Senior Marketing Manager

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Are brand audits only helpful for new brands?

Absolutely not, a brand audit is just as useful for a brand refresh or brand extension as it is for a completely new brand! We highly recommend having a brand audit before starting any branding project, to help make sure the project has direction and a clear plan for success.

Rachel

written by Rachel, Creative Design Lead

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How long does a brand audit take?

We typically recommend allowing a 6-week turnaround on brand audit projects, to give us enough time to gather all the golden nuggets of data we can. If you’re after an urgent turnaround though, then still get in touch! We’ll always do everything we can to meet your deadline needs.

Charlotte W

written by Charlotte W, Digital Content Strategy Manager

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How do you gather data for a brand audit?

We use a combination of third-party research and first-party data collection for our brand audits. We carefully research and select relevant and reliable market reports, data sets, insight papers, and articles from trustworthy sources to inform our market research. We also have access to a variety of tools that allow us to responsibly (and legally) gather first-party data on your competitors and audiences. This includes our partnership with Brandwatch – the most powerful consumer research and social listening tool on the market.

Charlotte P

written by Charlotte P, Senior Solutions Designer

another question? whatsapp us