Simply put, LinkedIn needs to be at the heart of the strategy of B2B brands. This is your chance to connect with over 60 million senior-level executives.
As renowned LinkedIn experts, we create engaging posts and messaging to attract your ideal customers and spark meaningful conversations on the platform. We also look to build your employee advocacy so that your employees become spokespeople for your brand.
Just because it’s B2B, doesn’t mean it needs to be boring.
Everything you do must have your audience in mind to help solve their pain points, as well as entertain, inform, and educate.
We take time to understand your business.
It all begins with research as we audit your current performance to understand what’s working and what’s not. We also look at your competitors to see what they’re posting.
From here, we create a bespoke and detailed LinkedIn strategy to inform ways to successfully reach your intended audience.
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A strategy that breaks through the business jargon.
Once the strategy is agreed upon, we begin crafting posts. While we’re experts with our words, we can also create eye-catching graphics and informative videos.
Once you’re up and running, we will also measure the performance of your posts so that you always know what’s working and why.
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We get your whole team involved.
To reach your intended audience, you need to go further than just using your company profile. We get your whole team to share posts and provide their own unique commentary to show thought leadership.
After all, your employees can become your brand advocates to further the visibility of your business.
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We’re a digital marketing agency with years of successful LinkedIn experience. We understand what works and are always looking at new ways to help our clients reach their customers.
In choosing us, you’ll benefit from a full digital agency, from video production to graphic design.
Charlotte W Digital Content Strategy Manager
MA in digital marketing
Fantasy Book Nerd
Simon S Social & Content Executive
6 years marketing experience
self-professed music lover
Tori Social & Email Specialist
Chloe Social Media Specialist
Tiktok extraordinaire
Dog lover with 8 cats
Beth Junior Social Media Executive
Complete the form below and Charlotte W will be in touch.
Answering Life's Biggest Questions.
Where’s the best place to start?
As with every social media platform, it’s important to start by mapping out your marketing strategy. Everything you do on LinkedIn needs to consider what your audience wants to see, so we focus on quality rather than quantity to begin with. Making sure your employees also know what to post also goes a long way.
What are the best topics to post about?
LinkedIn is more business orientated than the other social media platforms and so you’ll need to think about what people are actually talking about in your sector. In choosing us, we do all the hard work for you to make sure your posts connect with the people that matter.
What usually receives the most engagement?
Despite LinkedIn being a professional and business first platform, it’s important not to look like you’re selling your product or service. People want to be offered unique insight or viewpoints into their sector. And never underestimate a good behind the scenes look into your company’s culture and achievements, from employee spotlights to new partner wins.
How can you measure success on LinkedIn?
LinkedIn offers its own analytics services so that we can see which posts received the most engagement, impressions, and reactions, as well as how many followers you’ve gained. We also connect LinkedIn to Sprout Social to help with schedulling posts and analysing results.
When partnering with us, we can create regular reports to show you the impact your LinkedIn marketing strategy has had.
Can you manage our senior business spokespeople’s accounts?
In addition to running your company profiles, we are well experienced with managing accounts for senior spokespeople and directors. This includes knowing what to post and when.
Should I try LinkedIn advertising?
LinkedIn, like most platforms, extends beyond just your regular organic posting. By opting for paid advertising, you can vastly boost your reach to audiences that may not otherwise have seen your business. You can also retarget users that have visited your website. All of this can lead to more conversions in the form of sales.