You’re not alone. In the fast-moving world of eCommerce, standing out takes more than just a great product. It takes smart strategy, seamless experiences, and a little digital marketing magic.
That’s where cobolt comes in. From boosting conversions to building brand loyalty, we help you turn browsers into buyers and one-time shoppers into lifelong fans.
A winning eCommerce strategy doesn’t happen by accident.
We take a streamlined approach to craft a high-converting online presence tailored to your brand.
Your eCommerce success starts with a strong brand identity.
We’ll get to know your brand inside out, so that we can provide meaningful recommendations to refine your message, visuals, and positioning to create a lasting impression.
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A sleek, user-friendly website is key to driving conversions.
We design and optimise your website for seamless shopping experiences while boosting organic visibility to bring more customers to your virtual doorstep.
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Once your website is ready, we drive targeted traffic through data-driven marketing strategies and optimised campaigns that convert browsers into loyal customers.
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Our creative eCommerce team knows exactly what it takes to turn your brand into a standout success.
From crafting eye-catching campaigns to fine-tuning every detail of your online store, we’ve helped countless businesses drive traffic, boost conversions, and build loyal customer bases.
We don’t just follow trends; we set them, combining creativity with data-driven strategies to deliver results that matter. When it comes to eCommerce marketing, we’re the team you want in your corner.
Charlotte W Digital Content Strategy Manager
MA in digital marketing
Fantasy Book Nerd
Hayley SEO Manager
Passionate about data & strategy
Has an adopted donkey
Tori Social & Email Specialist
Liv Digital Account Manager
generated over £2million in revenue for our clients
Never stops talking
Ettie Paid Advertising Manager
a lover of data and stats
has an identical twin
Complete the form below and Charlotte W will be in touch.
Answering Life's Biggest Questions.
What is eCommerce digital marketing?
eCommerce digital marketing refers to the strategies and techniques used to promote online stores, increase website traffic, drive sales, and build brand awareness through various digital channels. This includes tactics such as search engine optimisation (SEO), paid advertising (PPC), social media marketing, email campaigns, and content marketing.
How can SEO help my eCommerce store?
SEO is crucial for improving your website’s organic visibility. By optimising your website’s content, structure, and product listings, you can rank higher in search results, attracting more organic traffic. The better your search visibility, the more likely customers are to discover your store and make a purchase.
What is the role of social media in eCommerce marketing?
Social media is a powerful tool for building brand awareness, engaging with customers, and driving traffic to your online store. By creating compelling content and targeted ads, you can reach potential customers where they spend their time online. Platforms like Instagram, Facebook, and TikTok also allow you to showcase your products in a more visual and interactive way, helping boost conversions.
How does paid advertising benefit an eCommerce business?
Paid advertising campaigns help you reach a highly targeted audience quickly. With paid campaigns, you can boost visibility for your products, attract new customers, and drive immediate traffic to your site. The best part? You can track your return on investment (ROI) and optimise ads to ensure you’re getting the most bang for your buck.
How do you measure the success of eCommerce digital marketing?
We measure success through key performance indicators (KPIs) such as website traffic, conversion rates, average order value, customer retention, and return on ad spend (ROAS). We’ll develop these KPIs based on your business goals and targets to ensure your marketing strategies are delivering the best possible results, and we make data-driven adjustments to optimise performance over time.