The SERPs (search engine results pages) are a competitive place, full of brands shouting ‘pick me!’ and all trying to get that valued click. We recognise this challenge, and prioritise quality to ensure that your brand stands out whilst winning the click at the right time, to the right user.
There’s no doubting us!
While we can’t quite read minds, we do get to know your audience inside and out, taking a look at their needs, wants and motivations.
We’ll also aim to uncover what they’re typing into their search engines so we can capture the moment they’ll be searching for your brand, services or product, as well as peering in on competitive activity too.
activities
There’s a lot to get done behind the scenes for the set-up of a successful PPC strategy.
Our team of agency data wizzes will review your website’s current conversion and cookie tracking, resolving any issues that come up. Once the tracking framework is solid, we’ll build your campaigns, ensuring they’re ready to launch.
activities
As soon as we go live, we’ll dive head-first into the data, optimising on a regular basis for continued success.
We’re a PPC agency that loves the data but understand that it can sometimes feel like another language. Each month you’ll receive a detailed report with a jargon-free summary so you know exactly what’s going on.
activities
Our team love PPC with a passion, and keep their fingers on the pulse when it comes to new features or industry updates.
Backed by over 20 wider digital marketing specialists, as well as teams of developers, designers, tech consultants, we’re the perfect PPC agency partner to elevate your strategy.
Ettie Paid Advertising Manager
a lover of data and stats
has an identical twin
Matt D Paid Advertising Specialist
Sam R Paid Advertising Specialist
Adam F Senior SEO & PPC Specialist
11 years experience
Hasn't grown out of his dinosaur phase yet
Will Paid Advertising Executive
Complete the form below and Ettie will be in touch.
Answering Life's Biggest Questions.
What is PPC and how does it work?
PPC, also known as pay-per-click marketing, is a marketing effort where you can essentially ‘bid’ on keywords and by doing so, get your ad to appear right at the top when a user searches for that keyword in their browser. The ad appears on top of organic results, so is a hard-working and fast strategy to get an immediate boost in visibility.
What platforms do you offer PPC on?
We run PPC marketing for all major search engines, including Google Ads and Bing (Microsoft Ads). As Google Premier Partners, and Microsoft Partners we’ve earned top-tier recognition for our expertise and proven success.
How do I know if PPC is right for my business?
If your looking for quick results and are looking to drive more leads or sales, PPC could be an excellent option. Our team of specialists take time to understand your business, goals and KPIs to determine whether PPC is right for you.
What’s the difference between SEO and PPC?
PPC gets you straight to the top of the SERPs (search engine result pages) by paying an ad spend for particular keywords. It’s pretty quick to get visibility in front of your customers.
SEO on the other hand is where you optimise your website in ways to improve your visibility for chosen keywords. Just like PPC, the goal is to appear at the top of the SERPs but SEO takes longer to build visibility as it’s seen as a medium to long-term strategy. Once you’re at the top though, you can benefit from ‘free’ traffic as there’s no ad spend associated with SEO.
How do I know if PPC is worth it?
When we’re setting up your campaigns, we’ll spend time making sure that conversions are properly tracking. This makes it far easier to calculate your cost per lead, enquiry or sale. We’ll then work closely with your team to understand the quality of the results that we generate and can even install enhanced website/cms tracking to work out ROAS metrics.