Influencers, like brands, come in all forms, so it’s important that we get the right influencer that matches your brand’s personas perfectly. By embarking on an influencer journey, you can boost brand visibility, generate more results and increase engagement.
Our team are able to handle the whole process from identification to output, allowing you to focus on what you do best.
We’re expert influencer match-makers.
Have a read of our process below to discover how we select the right influencer for your brand.
We’ll kick off getting to know your brand, personas and KPIs, like really well.
We’ll then identify the right channels for our influencer search as well as the type of influencer as well.
activities
We’ll then move onto the fun bit, searching your chosen channel and cherry-picking out potential influencer matches.
We’ll focus on quality over quantity, making sure that each creator is a perfect match for your brand. Once you’re happy with our selection, we’ll start engaging with each influencer and start designing what each collaboration looks like.
activities
Once the influencer’s post is live, our work doesn’t stop there.
We’ll monitor against your KPIs as well as keep an eye on brand sentiment. As an influencer marketing agency that loves data, we’ll also report on the numbers that matter the most to success.
activities
From the initial influencer selection to the collaboration and reporting, we’re THE team who creates unforgettable campaigns for your brand.
Embark on your influencer marketing journey with cobolt today.
Ettie Paid Advertising Manager
a lover of data and stats
has an identical twin
Ben SC Paid Advertising Specialist
Chloe Social Media Specialist
Tiktok extraordinaire
Dog lover with 8 cats
Simon S Social & Content Executive
6 years marketing experience
self-professed music lover
Will Paid Advertising Executive
Complete the form below and Ettie will be in touch.
Answering Life's Biggest Questions.
What is the difference between influencer and affiliate marketing?
Influencer marketing focuses on creating brand awareness and engagement, whereas affiliate marketing’s main aim is to generate trackable sales. This will mean that the content output expectations are different for each type, and is the way that you pay individuals.
How do I know which influencer is best for my brand?
As an experienced influencer marketing agency, we know exactly what’s needed to make a great brand-influencer match. We’ll spend time reviewing multiple options and present to you a series of influencers that are perfectly aligned with your personas.
How can influencer marketing help my brand?
If you’re looking to boost visibility of your brand in a human way, influencer marketing is sure to be a strategy to consider. It allows you to reach tons of people who fit your persona, so what’s not to love?
What do you do once you've found the right influencers?
We’ll handle it all! We’ll engage with them to deliver content that’s the right fit for your brand, then enable tracking so you know the outcome as well.
What channels do you cover for influencer marketing?
We cover all main channels from TikTok to Instagram, to Pinterest and LinkedIn. Our Influencer Specialists will evaluate your industry, KPIs and target audience to pick the channel that’s the best fit for you.