off we go

Get more out of your digital offerings through the power of psychology with UX and UI methodology.

Let’s get real, orchestrating a successful design system is much more than just making something ‘look pretty’.

It’s easy to make the mistake of not placing enough importance on user experience (UX) when developing your website, app or software user interface (UI). This is when engaging a user experience design agency can really make a true and tangible difference.

At cobolt, our creatives are well-versed in best practice UX principles to help ensure that your offering is as smooth and optimised as possible for your users. We’ll work with you to scope out your users’ needs to deliver a UI that performs and excites!

our ux/ui design process

A creative
UI UX agency
you can trust

You’ve come to the right creative coven.

Creating a product that is tailored to meet your target audience’s wants and needs is ultimately one of the boldest and most beneficial activities you can partake in to get your online offering up to speed.

With that said, what can you expect from us?

Discove
ry

Let’s start by getting to know you and your business.

During the discovery phase, our UX UI specialists will sit down with you to discuss any existing products you’re looking to enhance, to understand your goals and KPIs for a restructure and refresh.

Our creatives will focus on your users’ needs, developing customer profiles to help them empathise with their needs and desires so that they are considered throughout the project as one of your key stakeholders.

activities

  • Discovery Workshop
  • Identify KPIs
  • Customer Profiles

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Auditi
ng

Once we’ve had a good chinwag over a cuppa, we’ll set to work.

With your brief and requirements, our team of specialists will divide and conquer; simultaneously starting the competitor analysis process and conducting customer interviews and/or surveys to obtain real end-user feedback.

All of this information will be funnelled into a fully realised audit document and broken down into a list of recommended improvements, split by priority so that our creatives know which recommendations are non-negotiable.

activities

  • Competitor Analysis
  • Customer Feedback & Interviews
  • Audit Document Write-Up
  • Recommended Improvements Roadmap

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Conceptualis
ation

Now armed with the results of the audit and a list of recommended improvements, our creatives can start to put the plan into action.

During the wireframing stage, our creatives will carefully consider the user flow throughout your website, app or software to help reduce obstacles and adhere to the (many) laws of UX. Acting as a blueprint, the wireframes will then inform a high-level design concept, producing either a low or high-fidelity mock-up to help you visualise the changes to your product.

After the concept and design phase, you will be equipped with everything you need to make fully informed choices, whether you decide to stick it out with us or fly the nest!

activities

  • User Flow Planning
  • Wireframing
  • High-Level Design Concepts

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Meet your UX
and UI
experts

Inspired by creativity, empowered by data, our team of UX and UI creatives are passionate about creating real change to develop a fully optimised and realised customer journey.

Our creatives are experienced in handling market and customer research, auditing existing websites and software, competitor research and UX / UI analysis. Their fastidious attention to detail means they’re always looking to see how a design can be optimised to make it more usable, accessible and successful.

Joe Creative Design Team Lead

UX extraordinaire

not your average Joe

Shyam Test Analyst

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Rachel Creative Design Lead

10 years experience

addicted to chocolate

Euan Senior Digital Designer

Type enthusiast

a true scotsman

Debbie Test Analyst

one ux/ui
design
please…

Complete the form below and Rachel will be in touch.

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01 First of all, tell us a bit about you.
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careers

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[email protected]

0203 667 5707

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Frequently Asked Questions

Answering Life's Biggest Questions.

What is the difference between UX and UI?

UX and UI generally go hand-in-hand, like a cuppa with a biscuit (or two) which often means the lines between them blur and sometimes the biscuit breaks into the cup (nightmare)…

  • User Experience (UX) – Is the ease and speed of use when accessing a system usually through tangible data and based on psychological factors such as hierarchy, proximity and contrast.
  • User Interface (UI) – Is the visual appearance and presentation of a design system’s various components, this includes the style of any typography, buttons, media and interactive elements.
Euan

written by Euan, Senior Digital Designer

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What are the core principles of UX and UI design?

There are around thirty UX laws that all UX agency designers can adhere to and apply to help them tailor your website, app or software’s interface to your end users’ needs.

However, the core principles that serve as the foundations of good user experience and interface design are commonly understood as:

  • Hierarchy – Creating clear distinction between items of varying importance, such as headings, buttons and sections.
  • Consistency – Consistent design patterns help users traverse your website quickly with ease.
  • Proximity – Grouping directly related features together makes interfaces easier to interpret and quicker to use.
  • Contrast – Using colours and language to juxtapose with the rest of the interface to infer importance.
  • Alignment – Using a grid-based system to align various components with each other to ensure readability.
  • Accessibility – Tailoring your design system so that it is usable and legible for users with additional needs.
  • Progressive Disclosure – Breaking multi-step actions into bitesize, easily digestible actions, such as creating multi-page application forms.
Joe

written by Joe, Creative Design Team Lead

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Why is user experience so important?

Any user experience design agency can tell you when it comes to designing a new website or app, it’s not just about impressing your CEO with a jazzy design and getting a well-earned pat on the back. Truly successful design is about understanding and catering for your users’ needs to ensure their journey is as smooth and efficient as possible.

By providing an optimised experience for your user base, your organisation will benefit from boosted customer satisfaction and brand perception, ultimately manifesting into increased sales and leads. Now, who doesn’t like that?

Rachel

written by Rachel, Creative Design Lead

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What should I expect from a creative UI UX agency?

At cobolt, we understand that engaging a UX agency can initially be quite daunting. The thought of an external company analysing your existing website or app and ‘picking it apart’ might seem invasive, however, what to expect is ultimately reflected by what you need.

If your current system is due a refresh or you’re finding sales or leads are dwindling, it’s essential to understand why and how best to change that by optimising your users’ experience of your offering. This will likely consist of an audit informed by market research and tangible data, which will usually be followed by a list of recommendations for improvements, split out into high, medium and low priority.

Rachel

written by Rachel, Creative Design Lead

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Why should I choose cobolt as my user experience design agency?

Our tip-top team of designers are well-versed in both UX and UI best practice with tangible experience to boot. Capable of providing consultancy to both analyse and audit any existing system, our creatives will collaborate with you to discover what works and what doesn’t to help you achieve success by transforming your online offering.

As a full end-to-end creative studio, our team will guide you through the whole project lifecycle, from initial ideation, research and conceptualisation, right through to development, user acceptance testing and deployment.

Becky

written by Becky, Senior Web Designer

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