project team
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Rachel Creative Design Lead
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Mike R Cyber Security Manager
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Nick Video & Photography Specialist
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Liv Digital Account Manager
resolute
cyber security professionals.
resolute cyber came to us with a business idea and a clean slate. We worked with them over the course of 4 months to develop their name, positioning, brand identity, and website to officially launch their service offering into the industry.
how did we
do it?
ADMIRABLY PURPOSEFUL, DETERMINED, AND UNWAVERING.
The cyber security industry can often be a daunting and scary place for the uninitiated. Looking at the landscape, we quickly learnt that this fear is often used as a sales tactic.
We knew that this company needed to be different, so we placed the customer at the heart of the brand. Rather than focusing on scare tactics and fear to sell security services, we wanted the company to feel like a safe haven, a place where the customer was welcomed with open arms, and guided through the service options to see what would be right for their needs.
The definition of resolute is ‘admirably purposeful, determined, and unwavering’ and as soon as it was mentioned in our brand workshop, we knew it would fit perfectly to describe the company’s mission as an anchor and guiding light for it’s customer. Strong and secure; unwavering in the face of danger.
We chose a light but bold colour palette that underpinned this core messaging and created a professional yet friendly tone. Photography was also important in positioning the company as knowledgable and approachable. We didn’t want to portray a faceless agency, we wanted to create an inviting atmosphere so it was important that photos were welcoming, friendly and inviting.
Once the brand had been created, we moved on to the design and development of the website. We wanted to ensure that the brand messaging and experience was felt throughout the site, so we purposely chose to develop a site that feels light and bright, to waylay some of the uncertainty for users with this topic.
In comparison to their competitors, the site provides a distinctly different user experience. The photography added a friendly touch and resolute have since seen an increase in customer engagement and leads via their new website.
You could
be our next
success
story
Our folks love their jobs and they want to make a difference. They get just as excited about the results as you would (maybe a little bit more sometimes). You didn’t build your business just to see it flop. You don’t turn up to work every day to get mediocre results. And neither do we.