Ramco Cars

Imagine having access to over £650,000 worth of luxury supercars.

That was the extraordinary situation on offer to our video team at the end of 2023. And they couldn’t wait to get their hands on the keys.

Ramco Cars provides luxury experience driving days for drivers who want the chance to experience the car of their dreams. They needed video footage and professional photography to help support their marketing activities.

The location, a stunning carpark in White City fairly close to the old BBC HQ, acted as a base for the preparation shots. Our goal at this stage was to showcase the stunning design and highlight any aspect of the experience before you ‘take the car for a spin’. So, we used a Steadicam and 2 premium 4k DSLRs with primes to shoot super smooth intro shots. We shot close-up details from badges to spoilers to instrumentation and even down to alloy wheel nuts to create the anticipation of what a ride in these premium cars would entail.

Then it was out on the road for the driving experience. Unfortunately, the rain came down in monsoon like quantities so abandoning our initial plan of using an external car mount, we opted for a camera car and a Steadicam mounted to the side with the occasional hand held shot needed. Proceeding with caution, we highlighted the differing aspects of the three cars and in the end, the rain only made for a more realistic demonstration of a UK summer.

A day’s shoot on a busy Sunday was quickly coming to a close after the third car re-entered the garage. A few more interior shots and some BTS allowed us to bring the cars to life.

Our folks love their jobs and they want to make a difference. They get just as excited about the results as you would (maybe a little bit more sometimes). You didn’t build your business just to see it flop. You don’t turn up to work every day to get mediocre results. And neither do we.