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When your business evolves, your brand should too.

Your business has grown, but has your brand kept up? A rebrand isn’t just about looking different; it’s about aligning your identity with your ambitions. Whether you’re shifting focus, reaching new audiences, or starting fresh, a strategic rebrand sets the stage for success.

At cobolt we help you define a bold new look, voice, and strategy that truly reflects who you are now. Don’t let an outdated brand hold you back—let’s create something impactful, together.

New vision,
new
direction

Give yourself a bold new brand for a bold new future.

Rebranding is more than a new look—it’s a strategic evolution. We dive deep into insights, market trends, and audience behaviours to craft a brand that’s built to perform.

Every element of your rebrand should be designed with purpose, ensuring it not only turns heads but also drives long-term success.

Discove
ry

Rebranding starts with understanding.

We take a deep dive into your business, your audience, and your industry to uncover the insights that drive smart, strategic brand decisions. The more we know, the more successful your rebrand will be.

activities

  • Market analysis
  • Competitor analysis
  • Brand health
  • User research
  • User personas
  • Stakeholder interviews

Strate
gy

Rebranding without a strategy is effectively guesswork.

We define your brand’s position, refine your messaging, and craft a roadmap that ensures your new identity aligns with your goals. Every decision is purposeful, designed for performance.

activities

  • Brand positioning
  • Roadmap
  • Creative pathways

Delive
ry

The transformation begins.

We design and deliver every aspect of your rebrand, ensuring a seamless transition that feels fresh yet familiar. With clear guidelines, you’ll have everything you need to launch with confidence.

activities

  • Logo
  • Brand mark
  • Typography
  • Colour palette
  • Tone of voice
  • Brand guidelines

A team tailored
to your
transformation

Rebranding requires the right expertise. That’s why we assemble a specialist team designed to guide your brand’s evolution. From strategists to creatives, our experts bring fresh thinking, industry knowledge, and technical skill to craft a rebrand that doesn’t just look great—it performs, connects, and drives long-term success.

Rachel Creative Design Lead

10 years experience

addicted to chocolate

Joe Creative Design Team Lead

UX extraordinaire

not your average Joe

Dave Senior Graphic Designer

Multidisciplinary designer

massive football fan

Euan Senior Digital Designer

Type enthusiast

a true scotsman

Liv Digital Account Manager

generated over £2million in revenue for our clients

Never stops talking

one rebrand
please…

Complete the form below and Rachel will be in touch.

Step 1 of 3

01 First of all, tell us a bit about you.
02

Frequently Asked Questions

Answering Life's Biggest Questions.

What is a rebrand?

A rebrand is a complete transformation of your brand’s identity, designed to align with new goals, audiences, or market positioning. It can involve a new logo, colours, messaging, and even a shift in brand personality. A rebrand isn’t just a facelift—it’s a strategic evolution that ensures your business remains relevant, competitive, and memorable.

Charlotte W

written by Charlotte W, Digital Content Strategy Manager

another question? whatsapp us

How can a brand refresh help my business?

A rebrand can reposition your business for growth, helping you attract new audiences, stand out from competitors, and align your identity with your future vision. It strengthens credibility, creates a lasting impression, and ensures your brand truly reflects who you are now – not who you were when you started.

Liv

written by Liv, Digital Account Manager

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Why do I need a brand refresh?

If your brand no longer represents your business, struggles to connect with your audience, or feels outdated in a changing market, it may be time for a rebrand. A strategic rebrand creates clarity, strengthens customer loyalty, and gives your business a renewed sense of purpose and direction.

Issy

written by Issy, Junior Web Designer

another question? whatsapp us

How long does a brand refresh project take?

Rebranding is a big move, and to do it right, we recommend a timeline of at least 6-8 weeks. This allows us to research, strategise, and craft a brand that’s not just new, but is built to last.

If you need a quicker turnaround, let’s talk! We will always strive to try and meet your deadlines without compromising on quality.

Rachel

written by Rachel, Creative Design Lead

another question? whatsapp us

How can I make sure my refresh will resonate with audiences?

A successful rebrand starts with understanding your audience, your industry, and your unique value. We use data, insights, and strategic creativity to craft a brand that speaks directly to your customers, ensuring your new identity feels exciting yet authentic. Thoughtful execution means your rebrand won’t just make waves—it will make a lasting impact.

Rachel

written by Rachel, Creative Design Lead

another question? whatsapp us