A competitor brand analysis isn’t about following the crowd; it’s about finding the gaps they’ve missed and using that to your advantage.
We break down their strengths, weaknesses, and market positioning to uncover opportunities. These insights give your brand the edge, ensuring you don’t just compete, you lead. Because standing out starts with knowing exactly what you’re up against.
Competitor market research helps you outsmart, outperform, and be outstanding.
Knowing your competitors means knowing where you can win. By breaking down their strategies, identifying gaps, and uncovering opportunities, we give your brand the insights to lead, not follow.
Gain real insight.
We analyse both direct and indirect competitors, using market listening, sentiment analysis, and in-depth audits to gather real insights. By getting to the nitty gritty of their positioning and brand perception, we uncover strengths, weaknesses, and opportunities, giving your brand the advantage it needs to stand out and stay ahead.
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Find your niche.
We use SWOT and gap analysis to pinpoint competitors’ strengths, weaknesses, and opportunities, revealing areas where your brand can stand out and strengthen its position.
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Take the next step, confidently.
We deliver strategic recommendations to refine your brand’s positioning and messaging, highlighting ways to differentiate from competitors. Plus, we provide ongoing tracking of competitor strategies and market trends, giving you a data-driven roadmap to sharpen your brand’s competitive edge.
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We don’t rely on generic, one-size-fits-all approaches.
Real competitor research is about more than just knowing who’s out there; it’s about understanding what they’re missing and finding the gaps you can dominate.
With insights tailored to your needs, you’re always steps ahead of the competition.
Kian Digital Account Manager
Liv Digital Account Manager
generated over £2million in revenue for our clients
Never stops talking
Charlotte W Digital Content Strategy Manager
MA in digital marketing
Fantasy Book Nerd
Hayley SEO Manager
Passionate about data & strategy
Has an adopted donkey
Dan J Digital Marketing Executive
Google Ads Search Certification
orange belt in kickboxing but can't handle pollen
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Answering Life's Biggest Questions.
What is brand competitor analysis, and why is it important?
Brand competitor analysis goes beyond observation – it’s about breaking down competitor strategies, positioning, messaging, and market presence to uncover opportunities. By identifying strengths, weaknesses, and gaps, we refine your brand’s positioning ensuring you don’t just compete, you lead.
What's included in our competitor analysis?
Every project is unique, and we can tailor our sections of analysis to your needs. As standard, though, our competitor analysis includes a SWOT analysis, competitor benchmarking, gap analysis and position mapping.
How do we conduct our brand competitor research?
We combine Brandwatch’s powerful consumer intelligence analytics with a hands-on, manual approach to get the full picture. Using market listening tools, sentiment analysis, competitor audits, industry reports, and direct benchmarking, we collect and analyse data uncovering the insights that give your brand the advantage.
How can competitor analysis reveal your brand’s strengths?
Competitor analysis shows where your brand stands in the market by breaking down how you compare in positioning, messaging, and audience perception. It also uncovers how well you align with user personas, ensuring your brand resonates more powerfully than the competition.
Is competitor analysis just for big brands?
Not at all. Whether you’re a startup or an established name, competitor insights sharpen your strategy, refine your positioning, and help you stay ahead – no matter your size.
