True differentiation starts with research – your audience, your competitors and the wider market. Without it, strategy is just guesswork.
We go beyond surface level brand research, uncovering the patterns, behaviours, and perceptions that shape your industry. Every decision, every choice, every strategic move is backed by real data, ensuring your brand doesn’t just stand out – it stands for something.
We turn deep research into clear, strategic direction for your brand.
We analyse your market, audience, and competitors to uncover insights that shape your brand’s strategy. Backed by data, built for impact.
We evaluate your brand’s position to define its unique value and market perception.
By analysing competitor strengths, weaknesses, and opportunities, we uncover the gaps that set you apart – laying the foundation for differentiation and strategic growth.
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Leveraging advanced social listening, AI-driven analytics, and consumer insights, we track industry trends, customer sentiment, and competitor moves.
By identifying opportunities and anticipating market shifts, we refine your brand strategy – helping you stay ahead, adapt with confidence, and turn challenges into competitive advantages.
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We hone your brand messaging for clarity, consistency, and impact, ensuring it resonates with the right audience.
Backed by our brand research, we refine your positioning, craft compelling value propositions, and create real differentiation so your brand stands out and connects with customers in a way that truly matters.
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With over 100 experts in-house, we will put a dedicated team of carefully selected strategists on your project.
We don’t claim to know every industry inside out, but real insight isn’t about surface-level familiarity. It’s about uncovering what truly sets you apart.
Charlotte W Digital Content Strategy Manager
MA in digital marketing
Fantasy Book Nerd
Liv Digital Account Manager
generated over £2million in revenue for our clients
Never stops talking
Charlotte P Senior Solutions Designer
Adam F Senior SEO & PPC Specialist
11 years experience
Hasn't grown out of his dinosaur phase yet
Sammy-Jo Senior Marketing Manager
Complete the form below and Charlotte W will be in touch.
Answering Life's Biggest Questions.
Why do I need brand research?
Brand research isn’t just about appearance – it’s about perception, connection, and impact. Without real insights, you’re making decisions in the dark. We dive deep into your market, audience, and competitors to give you the clarity and direction needed to build a brand that stands out.
What is the brand research process?
Brand research uncovers the insights that drive strategy and define your direction. We start by analysing your market, audience, and competitors by diving into data, trends, and perceptions.
Through further industry analysis and consumer intelligence research, we shape your brand positioning, messaging, and growth plan, ensuring every move is built on more than just assumptions.
Where do we get our data?
We source our data from the best. Using Brandwatch for first-party insights, we analyse real-time audience sentiment and brand perceptions. We then combine this with third-party data from credible industry sources, including market reports and datasets, giving you a complete research-backed view of your market, competitors, and customers. No guesswork, just real intelligence.
What are the benefits of brand research?
Brand research isn’t optional – it’s essential. Without it, strategy is just a guess. With it, every decision is backed by data, your brand stands out, connects with the right audience, and stays ahead of the competition. It uncovers opportunities, reduces risks, and gives you the clarity to move forward with confidence.