Your brand mentions shouldn’t go unmonitored…

Recommendation sells, which is why what people say online can make or break your brand. Even if you’re doing everything right in your marketing by carefully planning your messaging and reporting on all your activities, none of it truly matters if people are countering your efforts with their own conversations.

With brand monitoring, you can bring these conversations to light – seeing exactly where, when, and how people are discussing your brand. This not only provides you with opportunities to re-engage with your audience, but also gives you valuable consumer intelligence data to help drive your business decisions.

Stay one
step ahead

Can you afford to be the last to know what’s being said?

Brand monitoring empowers you to spot trends, track sentiment, and respond before it’s too late; but how do we do access and use this data?

Observat
ion

Listen in.

Using Brandwatch – a leading social listening platform – we can monitor any online mentions of your brand, even if they are not directly tagging or linking to you. We can collect mention data from across the internet, setting up alerts based on volume spikes or sentiment shifts.

activities

  • Brand query set up
  • Social listening
  • Mention data collection
  • Sentiment alerts
  • Mention volume alerts

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Analys
is

Evaluate the conversation.

Brandwatch provides us with all the data, showing us every time your brand is mentioned publicly online – but what do we do with this? We build bespoke dashboards and reports to analyse the mention data, forming insights about trends in your sentiment, associations, and the topical nature of conversations.

activities

  • Bespoke dashboards
  • Sentiment analysis
  • Association analysis
  • Topical analysis
  • Brand monitoring reports

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Respond
ing

Choose how to reply.

The key to brand monitoring is what you do with it; how you respond to the online conversations people are having about you. We can support you in using the data to inform campaigns or content, messaging adjustments, branding changes, and broader business decisions through consultation and strategy.

activities

  • Consultation & Strategy
  • Campaign planning
  • Brand messaging
  • Content marketing
  • Community management

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Turn noise
into knowl
edge

Our team of brand monitoring specialists are experts in data analysis, helping to turn a stream of individual online data sources into valuable insights for your brand.

We see patterns, spot opportunities, and help protect your brands future through real-time monitoring and creative problem-solving. With our support, you can track, analyse, and act on your brand’s online presence before other narratives have a chance to take control of your story.

Charlotte W Digital Content Strategy Manager

MA in digital marketing

Fantasy Book Nerd

Simon S Social & Content Executive

6 years marketing experience

self-professed music lover

work with us

Hayley SEO Manager

Passionate about data & strategy

Has an adopted donkey

Chloe Social Media Specialist

Tiktok extraordinaire

Dog lover with 8 cats

Sammy-Jo Senior Marketing Manager

brand
monitoring
please…

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Frequently Asked Questions

Answering Life's Biggest Questions.

What is brand monitoring?

Brand monitoring is a business intelligence tactic which allows you to see how your brand is being spoken about online, outside of your direct sphere of influence. It uses activities such as social listening and consumer intelligence reporting to detect trends in whether people are talking positively or negatively about your brand, as well as ascertain any associations they link with your brand.

How can brand monitoring help my business?

If you aren’t aware of the full scope of your online presence, and don’t have visibility of what people are saying about you, then there’s the potential for your reputation to be taken out of your hands.

Brand monitoring allows you to take control of the narrative, detecting threats and opportunities in time to reduce risk or amplify wins. With brand monitoring, you can have the data to make sure your communications and messaging are aligned with what online users want to see, including putting to bed any concerns, questions, or negative perceptions they may have.

What types of businesses can benefit from brand monitoring?

Every business that has a form of online presence benefits from brand monitoring. However, industries with high recommendation bias amongst audiences – such as food, fashion, and technology – are likely to see the most impact on revenue as a result of negative online conversations, so have a lot to gain from brand monitoring!

If you’re unsure whether brand monitoring would benefit your business, then get in touch and we can discuss the best strategic solution for you.

How regularly should brands monitor their online mentions?

To get the most valuable data, brands should be monitoring their online mentions on an ongoing basis. Our brand monitoring support allows you to do this, as we can set up social listening for your brand that runs 24/7, 365, and alerts us to anything out of the ordinary. Alongside constant monitoring with alerts set up, we also recommend proactively looking at the data to detect trends and insights at least once a month.

If continuous brand monitoring is out of scope for you, then as a minimum we recommend conducting brand monitoring for a period of time ahead of any large brand or business projects, such as a rebranding or digital transformation.

We can support you with brand monitoring on either an ongoing or project basis, depending on your requirements.

What can I do with a brand monitoring report?

Our brand monitoring reports will outline the volume of online conversations mentioning your brand, the split of sentiment behind these conversations, and any insights into topics, concerns, or associations that you need to be aware of.

With this information, you can adjust your brand’s messaging, make changes to your offering as a business, and plan your content marketing activities to make sure you’re negating any threats and maximising on any opportunities.